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AI Search courses and certificates that give you the tools to win every search

The last decade of search was only the warm up. Learn how to be found, understood, and trusted across every AI-powered discovery surface.

Be the brand AI recommends

Every AI Overview, every ChatGPT answer, every Perplexity result — a machine evaluated your brand and decided whether to include you. Learn how to influence that decision.

For in-house SEO and agency leads

Your existing expertise is the foundation. These courses show you exactly where to extend it — and how to measure brand visibility across AI search platforms with Semrush.

Gain clarity amidst confusion

The AI Search space is full of conflicting advice and new terminology. Our courses give you a structured approach, plain-language definitions, and concrete actions so you know exactly what to do next.

AI Search Operating System: SEO + ASO

Led by Leigh McKenzie, Director of Organic Visibilty at Semrush, and a team of search marketing experts, this course covers our framework for brand visibility in the age of AI Search — from your first discoverability audit to the trust signals that determine whether AI recommends you or your competitor. You'll leave with a step-by-step method, Semrush-powered workflows, and a presentation-ready AI Search roadmap your leadership team can act on.

AI Search Operating System: SEO + ASO

Stay ahead of the curve with our Academy experts

Course

AI

SEO

Leigh McKenzie

8 lessons

39 minutes

Certification

AI Search Operating System

AI search is changing how brands get found, but most teams are still pulling in different directions. This course gives SEO and marketing leaders a practical operating system to bring clarity, audit AI visibility, and build a 90-day action plan leadership can actually move forward with.

Course

AI

Semrush Tools

Rita Cidre

9 lessons

29 minutes

Certification

AI Visibility Toolkit Crash Course

AI search is changing how brands get discovered. This crash course shows you exactly how to use Semrush's AI Visibility Toolkit to track where your brand appears in AI-generated responses, monitor cited sources, and measure your share of voice across platforms like ChatGPT and Perplexity.

Course

AI

Semrush Tools

PR

Mariah Magazine

9 lessons

27 minutes

Certification

AI PR Toolkit Crash Course

PR is getting an AI upgrade. This crash course shows you exactly how to use Semrush's AI PR Toolkit to find the right journalists, craft pitches that land, and monitor every brand mention — so you stop guessing and start getting covered.

Course

AI

SEO

Content Marketing

Semrush Tools

Rita Cidre

16 lessons

1 hour

Certification

Content Marketing Essentials for SEO and AI Search with Semrush

Master content marketing for both traditional search and AI platforms like ChatGPT and Google AI Overviews. Learn to build topic clusters, create E-E-A-T-driven content, optimize for AI citations, and develop authority beyond your website using Semrush's Content Toolkit.

Course

AI

SEO

Semrush Tools

Brian Dean

18 lessons

1 hour

Certification

Off-Page SEO and AI Search Essentials with Semrush

Build your website's credibility and climb search rankings by mastering the art of earning quality links from other sites. Learn to strengthen your online presence, expand your reach, and establish your brand as an authority in your industry.

Course

AI

SEO

Semrush Tools

Rita Cidre

20 lessons

1 hour

Certification

AI Visibility Essentials with Semrush

Learn how AI is transforming SEO, from tracking prompts instead of keywords to optimizing for LLMs like ChatGPT. Discover how to measure AI visibility, boost brand mentions in responses, and adapt your content strategy for the AI-powered search era.

FAQ

These courses are built for marketers who need to understand — and act on — the shift from traditional search to AI Search. That includes SEO managers and team leads who want to extend their practice into AI visibility, content and brand teams whose work now shapes how AI systems perceive a brand, digital PR and reputation leads who are becoming organic visibility levers for the first time, and marketing directors and VPs who need a framework they can present to leadership.

You don't need a technical background. You need to understand what changed, what still works, and what to do next. That's exactly what these courses teach.
A working knowledge of SEO is helpful — these courses are built on the premise that SEO remains the foundation of AI Search, and the terminology will be familiar to anyone who has worked in organic search. That said, the courses are designed to be accessible to the full marketing team, not just SEO practitioners. Brand, content, PR, and product marketing professionals will find the framework directly relevant to their work.
AI Search is the discovery ecosystem where AI-powered systems shape how people — and machines — find, compare, and decide. It spans a spectrum: from AI-assisted search, where humans still evaluate results, to agentic search, where AI retrieves, evaluates, and acts on behalf of the user.

That shift is already underway. Every AI-generated answer — a ChatGPT response, a Google AI Overview, a Perplexity result — involves a machine evaluating on your behalf. The complexity is scaling fast, toward agents that browse, compare, and transact with no human in the loop.

For marketers, this changes the question. It's no longer just "do we rank?" It's "does AI find us, understand us correctly, and trust us enough to recommend us?" These courses teach you how to answer all three.
Yes. All Semrush Academy courses — including AI Search courses — are free. You'll need a Semrush account to enroll, but there's no cost to access the course content or earn your certificate upon completion.
Enrolling takes less than two minutes. Select any course, click "Start learning," and log in to your Semrush account — or create one for free. You'll have immediate access to all lessons, Semrush walkthroughs, and downloadable resources. Your progress is saved automatically, and you can pick up where you left off at any time.
Yes. Our courses include step-by-step walkthroughs of our AI Visibility Toolkit and other AI-powered Semrush tools